This blog is about Graphic Design, Vector Art, and Cartoon Illustration BradHallArt.com


What "organic" means in Google


One of the most important terms to know is "organic" as it pertains to Google. And it just means that someone has found your blog, or your YouTube video, without any help from you. That is, if you right now have no idea who I am, but just Googled to read what organic means in Google, you have found this organically.

The reason for this has to do with advertisers getting the best value from Adsense. It makes sense - if someone is genuinely interested in the content of this blog, and found it organically, without any help except a Google search, they're the right target market for the types of ads that Google puts on this page.

I've been on Adsense for years, not because it's making me rich (I don't have enough visits for that!) but because it interests me, and I do consulting on best practices on the web. I'm a white hat, which means a good guy on the web. I don't cheat, I don't falsify, I don't use robots, I don't "game the system". Unfortunately a lot of people do, and they become a complete waste of time and money for Google's adsense system.

So this is what I recommend, and have been doing for years: As a creator, just create useful original content. Write a headline for your blog, or video that people can find in a Google search. Give people useful information when they find you, and they'll come back, maybe tell their friends.

And that means that if you're wondering what kind of trick or shortcut you can use to get people to find you on Google, that's the whole point, you shouldn't be doing that. Provide good content, and people will find you organically. That's what you want, that's what Google wants, and that's what people want.

Think: organic!

Why Facebook doesn't make money for your group


Every once in a while someone asks me if a Facebook group will make them money. And the answer is no. It often surprises me when I hear this question, as it seems as if creating a large group, with thousands of members, would just suddenly have money falling from the sky. It doesn't work that way, sorry. And that's a good thing, as people can be very touchy on the subject of money, as they should be. But I think I understand where the confusion sets in.

Yes, there are ads on Facebook, but they only make money for Facebook. You, as the creator, get nothing. To be fair, Facebook gives you a free platform for you to have fun on, and really that's what Facebook was created for, and how it's best used. But being a creator on the web can make you money, you just have to understand something that Google calls "Adsense".

The biggest money-maker is YouTube, which is a Google product. And that means that if you allow ads (yes, you can refuse to "monetize" - which is what Google calls allowing ads) you can make a lot of money, especially if you have thousands of subscribers, and get thousands, and millions, of views. Adsense only pays by fractions of pennies, but those pennies can add up if you have a lot of people watching your videos. So when you see 10,000,000 views on a YouTube video, and the video allows ads to pop up, rest assured that not only is Google making money, but the creator (the person who created and uploaded the video) is, too.

Speaking for myself, as an old Marketing Guy, I've been fascinated by this for years, and I allow Google to monetize what I create, which are my blogs. And that simply means that I click "allow" and ads appear on the page. I don't place them there, Google does that. And since I really don't have that large of a following on my blogs, my percentage is usually just pennies. But I still like to watch it.

Like I said, people can be very touchy on the subject of money, as well they should be. I've experimented with a lot of things, including creating a donation button, which strikes most people as ridiculous. Most people want stuff on the web to be free, like the radio, and it's supported by advertising. And advertising is a billion-dollar industry, and it has supported things like newspapers, magazines, radio, and TV for a long time. It's what's paying the servers at Google to handle this blog, for example. I don't pay anything for this.

I have a Facebook group for my hobby, which is collecting old photos of Phoenix. I put in a lot of time, and it's a labor of love. As a monetization tool, it's a dead-end, but I love doing it. It enriches my life and I meet a lot of wonderful people.