This blog is about Graphic Design, Vector Art, and Cartoon Illustration BradHallArt.com


How to use Patreon to support an artist you care about


Good for you! You've decided to support an artist on Patreon. If you're not familiar with how to do it, don't worry, you don't need to be a "computer wizard" to do it.

You start by going to the artist's Patreon page. Here's mine https://www.patreon.com/PhoenixHistoryAdventuring You don't have to type anything in, you just click on the link, and it will take you to the page. Your artist, of course, will need to send you their link. They can do it in your email, or they can do it in Facebook, or any way you want to.

Click on this button on the artist's page

Once you get there, you'll see a big red rectangle that says "Become a Patron". Click on it, and it will take you to a page that will allow you to choose the amount that you want to give. Once you're there, you'll see a page like this, and after that it will take you to pages where you can decide how to pay, just like any other online store. If you've ever purchased anything on Amazon, or places like that, it's the same. There are security things, of course. A bit of a hassle, but worth it, because it protects you.

Where the "Become a Patron" button takes you, so you can choose the amount you want to donate.

It does take a few steps, of course, but the good news is that after you've done this, you don't have to do anything else. Your donation will go to the artist monthly.

So go ahead and support that artist, it's a great feeling!

Why you should design your ad before you buy the space


I've been doing Graphic Design for a long time now, and the most common mistake that I see businesses make is to put together a budget to buy space in a magazine, or a newspaper, or anywhere, and not really give much thought to what the ad is going to say, or what it's going to look like.

The conversation is always the same, and it goes like this: A company has budgeted the money to run a small display ad in a magazine, let's say, $10,000 for a year. For many popular magazines, that would be quite a bargain for an ad as small as 4" square. Space is expensive in front of the right audience!

And then the content of the ad is quickly thrown together, either by the magazine itself (magazines will often do that for free) or by someone who knows how to do some type of layout, maybe in Photoshop, or Word. And after the money is spent, there's no results, which puzzles many people.

As a Graphic Designer, this point of view makes no sense to me. It's as if a company has paid to rent space in a theater for a year without really giving much thought to what they were going to show. And not surprisingly, not many people pay attention it it.

I design ads. I also write ads. If you've already dedicated your entire budget for space, you're stuck, because I don't design ads for free. I'm worth what I charge, and I don't work for free. And I actually started my career designing ads for companies that could have gotten it done for free, which should give you some idea of the value of the free "pub-set" ads. And those companies understood that it's not enough to just buy space, you need to communicate a message.

If you've already signed a contract to purchase a year's worth of blank space, and it's used up all of your budget, I'm sorry, I can't help. You've made a mistake, the type of mistake that lots of companies make. If you're not that far gone, I can help. Include a Graphic Designer, and maybe a writer, to help with your advertising, and promotion. At that point you probably won't be able to buy as much space, or run your ad as often. But you will be giving your company a chance, rather than just throwing your entire budget away.

I give free estimates, and can design anything from a full-page magazine ad to a tiny little cartoon ad. If you don't hire me, hire some other pro, it's the right thing to do.