This blog is about Graphic Design, Vector Art, and Cartoon Illustration

March 10, 2010

Optimizing your web site

Making your web site easier to find on Google is called "optimizing" and it's a very straight-forward process. If people are having trouble finding you through Google (or any search engine, such as Yahoo or Bing), I can help.

The first thing I would do would be to check your HTML by going to "View Source". There I can take a look at  how your site is structured and make specific suggestions on how to improve it. You don't need to give me your password, or server information or anything. I can only look, I can't change anything. And based on that, I can make suggestions for you.

Search engines, like Google, are index based on what they can read. They look at the titles of your pages, the headings on your pages, the text on your pages, the links on your pages, etc. You can, of course, put in meta data and keywords, but this is secondary. The very best thing is to just do the pages right.

If your information is in images (jpegs) or animation (like Flash), it will be nearly impossible to index. Use images and animation for pictures of things, not as the main content of your site. If you want people to find your Arizona Mountain Bike Tours get those words on the page in text. Google also likes the titles of pages so give them something meaningful, not "page 2". Use H1 tags on your page for your headings, not just larger type. Make the text in your links meaningful, not just "click here" - for example - Contact Brad to find out more about optimizing your web site

If you would like to get personal on-site software training in Adobe Photoshop, Illustrator or Dreamweaver in the greater Phoenix, Arizona area, please contact me.

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