- Look at is the size of your web page. If it spans the entire area of the browser, it's very "old school". The modern trend is to narrow it down - no more than about ten inches wide or so.
- If your important content is in jpegs or Flash animation, you are making your site just about invisible to Google. Use text.
- If your web page is built using tables, convert it to CSS.
- If you have deprecated tags, such as "font" or "center", you will need to update to CSS. As of this writing, deprecated tags are still functioning, but I wouldn't count on them forever. By the way, if you take a look at your source code and the tags are all written in UPPER case, that's a sure sign that you have a very, very old page (turn of the century or earlier).
- Fashion-wise, round is out, angles are in. Making everything look like a shiny rounded droplet of water was very popular a few years ago but has been replaced with solid colors and lines.
Cartoon by Brad Hall "What are you waiting for and why?" copyright Joel Weldon and Associates, Inc. Used with permission.