This blog is about Graphic Design, Vector Art, and Cartoon Illustration

March 11, 2010

Telltale signs that your web site is out of date

There was a time, about ten years ago, when just having a web site for your business meant that you were "with it". But if your web site is more than a few years old, it may be damaging the image of your company, displaying improperly, malfunctioning, and not indexing properly in Google. Things have changed on the web, and if you're wondering if your web site is out of date, it just might be.

  • Look at is the size of your web page. If it spans the entire area of the browser, it's very "old school". The modern trend is to narrow it down - no more than about ten inches wide or so.
  • If your important content is in jpegs or Flash animation, you are making your site just about invisible to Google. Use text.
  • If your web page is built using tables, convert it to CSS.
  • If you have deprecated tags, such as "font" or "center", you will need to update to CSS. As of this writing, deprecated tags are still functioning, but I wouldn't count on them forever. By the way, if you take a look at your source code and the tags are all written in UPPER case, that's a sure sign that you have a very, very old page (turn of the century or earlier). 
  • Fashion-wise, round is out, angles are in. Making everything look like a shiny rounded droplet of water was very popular a few years ago but has been replaced with solid colors and lines.

Cartoon by Brad Hall "What are you waiting for and why?" copyright Joel Weldon and Associates, Inc. Used with permission.

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