This blog is about Graphic Design, Vector Art, and Cartoon Illustration

April 25, 2010

Promoting your business on the web

Nowadays, and by "nowadays" I mean for the last ten years, if your business doesn't have a presence on the web, it seems slightly suspicious. If you don't have a web site, you should get one. If you have one that looks bad, you should upgrade it. That's part of the cost of doing business.

I have been helping people promote their business or service since the 1980s. Before the web, it was "on paper", but the idea is exactly the same. It is the only way to communicate to your customers other than talking to them face-to-face or on the phone. The opportunity to talk to customers face-to-face to explain your product or service existed in your grandfather's day, but not today. Remember the signs that businesses used to have that said, "No Soliciting"? - that was the end of being able to just walk into a business and start your sales pitch. And what do you think of "telemarketing"? Yeah, I hate it, too.

But people still want to know about your product or service. And that's where someone like me comes in. Whether in print or on the web, a graphic designer created a "virtual sales call". Most of the time, this in itself does not create a sale, but makes a face-to-face or phone contact possible, which does lead to a sale.

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