This blog is about Graphic Design, Vector Art, and Cartoon Illustration BradHallArt.com
Professional presence on the web
Your professional presence on the web should be the same as you, or your company, "in real life". This is not a new concept. Companies like Sears were displaying a professional image in their catalogs 100 years ago. Customers who would never see the retail stores purchased items "remotely" - through the mail.
The number one thing to do is - be consistent. As a graphic designer, I have seen that this is the most difficult thing for my clients to do. But the most successful, and most professional, are consistent. Take a look at how you (or your company) is represented on the web. Always use the same logo. Always use the same photo of you (if you choose to use one).