This blog is about Graphic Design, Vector Art, and Cartoon Illustration

Driving traffic to your web site

A client of mine recently asked me about "driving traffic to their web site". This is done by using the fundamental principles of marketing and sales. That may not be the easy answer that most people want to hear, but it is the answer. And it works.

Whether you're talking about 21st century technology or 2nd century, human nature hasn't changed. People want to exchange goods and services. If you don't believe that, you may be easily conned by someone who promises to "drive traffic to your site". For as long as there have been people exchanging products and services, there have been thieves there, taking advantage of ignorance.

If you are running a business, you need to have a firm foundation in marketing and sales. In addition to my degree at ASU in Graphic Design, I also studied Marketing in the Business Department. If at all possible, I recommend that you do the same. And I have always been interested in advertising and sales, and I have been fortunate to have been associated with the top sales trainer in the country, Joel Weldon (yes, I did his web site) for thirty years. Joel's motto is "Success Comes in Cans, not in cannots".

So, this is what I suggest - be wary of anyone who promises you an easy answer to "driving traffic to your web site". Marketing and sales is a science and an art form, not a magic trick.

Having a great web site is absolutely essential. If you are interesting in learning how to create your own using Adobe Dreamweaver, Illustrator and Photoshop, please contact me. I do personal training sessions in these software programs in the Phoenix, Arizona area.

Cartoon copyright Joel Weldon and Associates. Used with permission. Yes, I draw the cartoons for them, too!