September 24, 2010
You just might need to update your web site if
• Your pages stretch all the way across the width of the browser, which was fine in 1998, when most computer screens were smaller. Now it just looks ridiculous. Use a "div", which divides up pages now.
• You have important content in Flash. Even though there will be workarounds to support Flash in HTML 5, it's still a pretty old-fashioned technique. Google has trouble indexing it, users have trouble viewing it (if they haven't already blocked Flash content).
• You have a counter with the number of visits on it. That is so 20th century!
• Your links say, "click here", instead of what the content is, such as "find out about ABC Widgets". Google indexes hyperlinks, you know.
• You have annoying, moving, flashing, animations. This was an old trick to try to get the attention of your readers. Now it just makes them click away.
Posted by Brad Hall