If you've heard of blogging, but don't really know what it is, and how it works, please don't feel bad. A lot of people these days are in the same situation. Firstly, a blog is this, what you are reading. The word "blog" comes from the old term "web-enabled log", but that really doesn't matter. What matters is what the difference is between a blog and a web site. Like most businesses, I have both.
The website for BradHallArt is here.
Did you click on the link? Its OK, it's only me, the same website that I've had for about ten years. But if you hesitated, or didn't click, that's understandable. Clicking on a link to a web site is like walking through the door of a business. Except that on the web, there's no windows, and some bad things can be hidden behind a link. But a blog is a much safer place. It's a community area where I can talk to you, tell you about my products and services, even give out free samples.
So, in business terms, a blog is a "soft sell", and your website is a "hard sell". When people are hesitant about your product or service, and just want to learn more, they will go to your blog. If they are ready to buy, and no more nonsense, they will go to your website. If your website is conversational, like a blog, and it's difficult to figure out how to order your product or service, you have made a mistake.
You really don't need a blog if the product or service that you are selling doesn't require any explanation. If it does, go ahead and blog. People will read it. If they like what you have to say, they will go to your web site.
If you would like to get personal on-site software training in Adobe Photoshop, Illustrator or Dreamweaver in the greater Phoenix, Arizona area, please contact me.