October 17, 2010
How to achieve success in a Graphic Design career
To be successful as a Graphic Designer
• Be a good designer. Note that I didn't say that you have to be a great designer. I am not a great designer, but I am a good designer. Great designers like David Carson, Saul Bass or Paul Rand are the superstars of our industry. You don't need to be as good as them.
• Know how businesses use Graphic Designers. This is just basic marketing and sales, I know, but it is surprising how many people who call themselves Graphic Designers don't know how companies use them. That's like being a football player and not knowing what teams can hire you. Find out.
• Be comfortable on computers, especially Macintosh computers. If you can't afford to buy one, take a class at a local community college that has Macs. Here in Glendale, Arizona, they offer classes like that at Glendale Community College.
• Think of yourself as an artist, not a computer operator. Being a Graphic Designer is not the same as being a computer programmer. People who have studied computer programming will beat you out at those jobs, which they should.
• Stay current with design. If it's been a while since you got your Graphic Design degree, brush up your portfolio. Throw out designs that date you.
• Stay current with software. If you are still working on version three, when version seventeen just came out, you are undermining your success. Get the new software, do some online tutorials, if you can afford it, buy a book with CDs, or take a class at your community college, or hire me.
If you would like to get personal on-site software training in Adobe Photoshop, Illustrator or Dreamweaver in the greater Phoenix, Arizona area, please contact me.
Posted by Brad Hall