October 6, 2010
How to sell products through a web site
You will need a web page software program. I recommend Adobe Dreamweaver. And you will need an image manipulation software program. I recommend Adobe Photoshop. These two programs will allow you to create web pages with pictures on them, which is really all you have to do. If you've never sold anything on the web, start with a "flyer" format. That is exactly the same thing that people did before the web. Lay out a page, show some pictures, describe your product, and tell people how they can buy them. This is, of course, not the most sophisticated technique, but it works. You will need to give your customers a way to contact you, whether through an email or telephone number. If you don't want anyone to get in touch with you, well, maybe you aren't ready to start selling stuff.
If you have sold on ebay or Amazon, you realize that this is just "mail order" business. And your great-great grandmother may have ordered her dress shoes from Sears-Roebuck the same way. She saw a picture, a description, what it cost, what the shipping charges were, and she bought them. This is nothing new!
If you want to be a little more sophisticated, you can put a "Paypal" button on your site. If you haven't used Paypal before, you will need to learn about it. It is a marvelous system that allows people from all over the world to buy your product online. No checks need to be mailed, the money transfers to your account right away. But, as I said, this isn't necessary to begin.
If you would like to learn Adobe Photoshop, Illustrator, or Dreamweaver, please contact me. I do personal on-site training sessions in the greater Phoenix, Arizona area.
Posted by Brad Hall