This blog is about Graphic Design, Vector Art, and Cartoon Illustration

December 15, 2010

How to get listed on a Google search

The best way to get your company noticed is to appear in a Google search. There is a lot of hype out there about how to do it, and even companies that will charge you to optimize, but they really can't guarantee anything. If you absolutely, positively, have to be on page one of Google, you must buy a sponsored link from Google.

If you want to get a great position in a Google search (page one is the best, page two or three can still work, but page 1,567 is bad), you need to follow some basic principles.

• Have a presence on the web. That means going beyond just doing an excellent web site. Create a blog, get involved with social media and forums. Get people talking about your product or service. Get some YouTube videos uploaded. 

• Create original content. In spite of the number of "aggregate sites" out there that are re-posting things, Google bots, which do the Google indexing, like original content. Repeating what someone else says, especially a "copy and paste" approach, is virtually worthless. If you want the Google bots to notice you, take the time to write original content. Include keywords, that is, the words that people will use to search for you.

• Use good descriptions. Even the titles of your web pages should contain keywords. Get those keywords into your headlines and your hyperlinks. Writing "page two" or "click here" is worthless. Take the time to write out what you are selling in clear, plain language. If you sell hammers, use the word "hammer". It's as simple as that, but you would be surprised how many people get this wrong and it spoils their chance to get a good spot on a Google search. 

• Expect the web to change every day. Someone else may have hired me to help them with their Google optimization, and that can knock your listing back a few pages. You can fight back by using the techniques that I teach.

Getting on Google is not magic, and there is no easy way. Anyone who tells you that is scamming you. Google is constantly refining its search engine algorithm to weed out people who are trying to cheat the system. If there's a trick that you heard of to fool the Google bots into indexing your site higher than it should be, Google has probably already patched it. And I follow my own advice - Google bradhallart and you will see me.

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