When to use email, text message, voice, letter, personal visit
Use email - when you are giving specifics, such as a web address, or a physical address. Keep your emails fairly short, but don't be afraid to lengthen them to add specifics, especially if you are clarifying something. Don't ever use "text message" abbreviations, unless you are trying to be funny, and your client knows that. I will occasionally add the word -smile- especially when I am responding to a frustration brought on by a technical question.
Use voice - to let your client know that you are really there. Don't be afraid to pick up the phone and say, "I know we've been communicating with email, but I thought it would be nice to talk." Don't talk about anything important. If it's important, send an email. You can also use voice to help clarify something that sounds complicated written out. Some clients prefer voice to email. If they are important to you, call them, answer the phone, and talk to them
Use a letter - to send Christmas cards, that sort of thing. Postcards are nice, too. Just a small gesture.
Use a personal visit - for very important clients, when they need you. No, don't just drop in for coffee. This is appointment stuff.
Use text messages - rarely, if at all, for business. If a client starts the process of texting, you can follow. Don't ever start it yourself.
Posted by Brad Hall