How to make a sales pitch to people who don't want to hear a sales pitch
If you send someone a survey, they are under the impression that you want to hear their opinion, maybe give some feedback on a problem you had with one of their products. So a good sales survey will start with language that sounds like a survey, and then will ease into the sales pitch by asking, "did you know... (product/service pitch)". I just started one from Apple, and when I got to the pitch about the app store, I had to smile. Got me!
A neat trick!
Posted by Brad Hall