Designing for mobile devices - assuming the sale
Assuming the sale means getting to the point. A good salesperson says, *Here is the product/service, here is the price, here is how to buy it*. Of course, a good salesperson will explain more, overcome objections, etc., but they are so confident about their product/service that they are assuming that you want it right away. And many times you do. And your web page is your salesperson!
If you use this model to structure your web page, you will be successful. If you waste your client's time and energy, and make it difficult for them to buy your product/service, it's your fault, and you will fail.
Here is how to assume the sale when designing for mobile devices
• Identify yourself. When someone arrives at your web page on their phone, let them know right away that they are in the right place. The top of the page is for your logo. Remember to keep it small. You have about 275 pixels in width to work with, so that should be plenty. No old-school banners along the top any more! If your graphic is wider than 275 pixels, all that will show up on their phone will be the left edge.
• Show navigation links next. And make them big buttons that are easy to tap on a touch screen. No jpegs! Use CSS to create the shape and color. And this is NOT the place for a paragraph about your product/service. You can put that in later, the same way that a good salesperson just hands you the keys to test-drive the car, they don't describe it all in long-winded detail.
• Show them how to contact you. Big and bold! And use the word *contact*, not *find out more...* or other such phrases. I recommend making that one of your navigation buttons.
• Use images. But keep them small. High, or even medium-resolution, images can really bog down a web page. Simplify your imagery, and be sure to optimize them in Photoshop.
• Write some text. In fact, write a lot of it. This is the time and place to explain your product/service, and be sure to use as many keywords as you can in the paragraphs. The Google bots will index the words in those paragraphs. And your clients who are still making up their mind about your product/service will read this, and become convinced.
And get to the point!
Posted by Brad Hall