Fear of clicking
The sad fact of the matter is that there are reasons for not clicking. Clicking on a link, or a picture, can take your computer to an unknown page that can do damage. Every page that you go to, by its nature, has to download information to your computer, just so you can view it. And it can download viruses at the worst and offensive material at the least. There are even some pages that make it difficult to leave - they have a little message that says, *are you sure you want to leave?* So fear of clicking is not paranoia, it's just like fear of walking down a dark alley at night in a strange neighborhood.
In addition to *fear of clicking*, which is a very valid fear, there is also the *glance factor*. People look at web pages the same way that they have always read magazines - by glancing. Don't ask them to *turn to page 281 to continue reading* - they rarely will. Instead mostly they will glance around at whatever catches their eye on the page. If it's on the page, they will see it. If you make them work for it, they won't. This isn't being lazy, this is human nature.
With this in mind, take a look at your web page design. Do people need to click a link to get the information they need? If so, get rid of that link and just put the information right on the same page. If the information is too long, shorten it. If you have *fine print* that you really don't want people to read, make it a link. Take a look at the pictures on your web site, or your blog. Are they so small that you really can't see what it is until you click on it and enlarge it? Then make the pictures bigger, and simpler. Rather than showing the entire battle of Gettysburg, show Abraham Lincoln's face.
Posted by Brad Hall