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Using keywords correctly for Google Optimization

A *keyword* is a word or phrase that your potential customer will think of when they do a Google search for you or your business. Keywords help people also to find your blog, or your Google+ posts. The good news is that you don't have to do anything fancy, like including meta tags, to have keywords. But you have to get the keywords right. And to get the keywords right, you have to look at things from the point of view of the people who are searching.

The Google search engine is pretty smart, and can correct typographical errors, but it can't fix serious mistakes on your part. And the worst mistake is to use a word or phrase that may be common in your business, but isn't what most customers use. And if you have been in your industry for a while, you may be surprised to find how many *buzz words* and *jargon* you are using. I will give you an example.

Let's say that you have a site that is all about the Civil War in America. The best keywords to use are, of course, *the Civil War*. But if you are a real expert on The Civil War, you know that it was actually called the *War of The Rebellion*. Unfortunately, if your site, or blog, only has the *War of The Rebellion*, and not *the Civil War*, when most people search for you, they won't find you.

So, the best thing that you can do is to find out what people call your stuff.