Do you need to do a video?
Here are the reasons why you should have a video:
• If you sell a product that you can demonstrate, like a suitcase, have a video. I visited the ebags site recently looking for a new suitcase, and after watching just a part of one of their videos, I was shouting "shut up and take my money already!" There really is no reason to have a professional spokesperson - it's actually better if it's just someone in the company who doesn't mind getting in front of the camera, and actually knows about the product. But invest in a videographer. If your video looks like a plea for a ransom from a kidnapping victim, it will do more harm than good to your image.
• If you, yourself, in person, is what you are marketing, show yourself. If you are going to visit businesses to give a seminar, or to tune a piano, it would be nice if people could actually see you. Sure, you may not be Brad Pitt, but who cares? You aren't auditioning for the role of Hamlet! People just want to know that you are an actual person, and there is no better way than with a video. Again, hire someone with some knowledge of video to coach and shoot you.
Here are the reasons why you should NOT have a video:
• You just like to hear the sound of your own voice, and are somehow under the impression that if customers can see your family, your dog, or your factory, they will be more inspired to purchase your widgets. Business owners have been making this mistake for many, many, years. If there's no one around you that has the guts to tell you that you are just doing it because you have a massive ego, I will. Step away from the video camera.
• You imagine that you are a movie director. By all means, pursue your movie-making career as a hobby, but keep it away from your business. We all have hobbies. It brings great joy to your life, but you don't need to inflict it on your customers.
There, I hope this helps. That's show biz!
By the way, if you want to see what a good, simple, sincere video looks like, check out this guy
Posted by Brad Hall