This blog is about Graphic Design, Vector Art, and Cartoon Illustration BradHallArt.com


How to write a review of a product or service

One of the best things that you can do for a business that you like is to write a review. If someone has asked you to do that, you may be staring off into space, remembering how difficult it was to write that term paper on what you did on your summer vacation. A good, short, piece of writing is very difficult, and like all writing, it starts by putting down everything you can think of, and then shortening it.

I have written a lot of reviews. Some places, like ebay, give you a jump start. You can click the number of stars, that sort of thing. Some sites have little check boxes - was the item as described? Did it arrive on time?

Writing a review, in prose, is like writing a blog. I often tell people if they can write a letter, or a postcard, they can write. In fact, that's the best way. So imagine that you are just telling someone about your experience.

Tune Keys tuned my piano recently. The piano hadn't been tuned for a couple of years, and I know that it was starting to sound a little flat. It took about two hours, and Russ not only tuned the piano, but he cleaned off the dust and "crud" inside of it. I had no idea that the importance of that! The piano sounds great!

And that's it. No need for stilted, formal language. No need for "advertising hype". When people read a review, they want to hear your opinion. And if something caught your attention, mention it. And if you really had a problem and want to complain, start with the business. If they don't respond, and don't take care of the problem, write them a bad review, starting with "I contacted Acme Exterminating...."