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How to not look like an idiot on Google+

If you're tempted to jump into the new social media network, Google+, hesitate. If you're familiar with Facebook, and you think it's the same, you're gonna have a bad time. You really, really, don't want to look like an idiot on Google+. It's fine to be an idiot on Facebook - lock down as much of the privacy settings as you can find, and go ahead and write "LOL HeHeHe, that's what she said!" Sure, some of it may trickle out to embarrass you, but hey, it's Facebook. It's supposed to be a private party. I am an idiot quite often on Facebook, posting goofy stuff that only my brother understands.

On the surface, Google+ and Facebook look about the same. People post stuff, comment, that sort of thing. The big difference is that Google+ is a much more public place to be. That is, if you do it right.

Yes, you can use Google+ to do "Facebook" stuff. Friends are "Circles", that sort of thing. But if you are using Google+ for that, well, just stay with Facebook. Google+ is for exposure.

If you intend to use Google+, post everything publicly. It's part of Google, so what you post gets quickly indexed into the Google search engine. And if you want to be known, for example, as a leading expert on dachshunds, Google+ is the place to be.

I listen carefully to my clients. If their concern is privacy, I steer them away from Google+. If they are interested in building their business and reputation, helping promote their website and their blogs, then Google+ is the place to be.

This is what I suggest: if you can't, or won't, hire someone like me to show you how to set up your Google+, then stay away. Done correctly, it can greatly enhance your reputation and your SEO (Search Engine Optimization). Done incorrectly, well, let's just not think about that.

If you're already on Google+, you already know this.