What Search Engine Optimization (SEO) means
Most people who want to find something, for example, the local vet, do a search in Google. They will make a choice based on what appears on the first few pages. If your site is on page 75, it will do you absolutely no good at all, no one will ever search that far. So to get your site "optimized" is to get it a better indexing in Google, so that it appears in the first few pages.
The easiest way to get to the first page of a Google search is to pay for an ad. Unfortunately, many people don't trust ads, and would rather just find your listing. That is what is known as an "organic" search.
If you were around at the very beginning of the internet, you know that there used to be a lot of goofy tricks to convince search engines to give a preferential index to your page. There was meta data, keywords, and sometimes just repeating the same thing over and over on your page. The idea behind all of this was to trick the automatic readers (called Google "bots") into thinking your page was more important than the others and moving you to the front of the index.
In the last couple of years Google has managed to eliminate all of the silly things that SEO tricksters used. This has been bad for the tricksters, good for the real businesses. But it takes a little understanding of how people search for things. If you can look at your business from your client's point of view, you will be fine. Just make sure that the word "dachshund" is on the page.
Posted by Brad Hall