How to post on Google+
Google+ is the greatest exposure that you can get on the web. If you want people to know about you, your business, your product, etc., you are in the right place. You don't need to give a second thought to "Circles" or "Hangouts" or other such nonsense as that. Keep your settings to public, and keep in mind that your posts will be public. Be interesting, don't twist arms. This is about reputation. And everything will lead back to your website, which had better be pretty darn good.
Just like Facebook, Google+ is a "glance" page. You should always post a photo (or a cartoon!) and write one or two sentences. Keep in mind that you are not only communicating to the people who are seeing the posts as you write them, you are communicating to people who will be searching keywords in Google in the future. So, if you post a photo of your dachshund, write out, in complete sentences, a description, such as "Macintosh, the good little wiener dog, winning first prize at the twelfth annual Shropshire 'Best of Dogs Show', Dachshund Division, London, England". When you do that, the keywords will index in Google, leading people to your Google+ post, and eventually to your website.
If you are interested in ranting, or saying nasty things, hopefully you will not be tempted to use Google+. Everything like that eventually gets indexed in Google, but things posted in Google+ get indexed faster and higher. In other words, Google+ can make you look like an idiot very quickly!
If you're not an idiot, Google+ is for you. It is the best place to be if you have a good reputation, standing in the community, that sort of thing. It's a place to stand up and take your place. It's the world audience that the web has been waiting for, with people worth listening to.
Posted by Brad Hall