December 30, 2013
Why you should write a blog
What's boring to someone can be fascinating to someone else. And that's the beauty of blogging. And if you do it right, using keywords that can help people find your blog on Google, you will attract people who are genuinely interested in your field of expertise. And, uh, you can give your friends a break. They listen to you talk about stamp collecting because they are your friends. If you blog about stamp collecting, you will be sharing valuable information with people who actually like stamp collecting, not just you.
This is where it gets tricky. You have to realize that people are reading your blog, not because they are your friends, but because they are interested in the content. And it's important to actually have content. That is, say something worth reading. This is how you do it:
• Be specific about what you are writing about in your blog title. Give your blog a title that will define what goes into it. For example, "Model Car racing in the 1950s." That is, if you have expertise and interest in model car racing in the 1950s. By the way, the name of a blog is like the title of a book. Each chapter is a post.
• Be specific about what you writing about in each post. Google indexes the titles of your posts, so writing "Some More Stuff" is just a waste. Write "Tricks to make your 1950s model car go faster" or something like that. Well, if you are writing about Model Cars.
• Write a new post whenever the mood strikes you. Writing a blog post isn't like "over-posting" on Facebook. People will find it through a Google search, it won't clutter up their timeline. I call this "throwing it out to the ether". If it's interesting, people will find it. If it's not, it won't bother anyone.
I've been blogging for years, and the benefit to me has been that I really enjoy it. The benefit to my friends is that I can talk about things that don't interest them in my blog and get it off of my chest. For me, this kind'a stuff began when I started teaching in the 1990s. I have to admit to seeing my friends yawn when I mentioned Adobe Illustrator, or something like that. Seeing a group of people who were genuinely interested in Adobe Illustrator was wonderful. And a blog can do that for you - for whatever your interest is.
Now go write a blog about an obscure field of expertise of yours and be prepared to be amazed that there is a world of people out there who will be interested! And give your friends a break.
Posted by Brad Hall