January 10, 2014
How to send an email that someone will respond to
Here are a few things that will help:
• Write something in the subject line that the sender will recognize as human. Leaving it blank is just plain dumb, as is writing something robotic like "Great News" or "Save Today!" Since I am in the business of doing cartoon illustrations, you could write something like "I need a cartoon drawing of my dog for his birthday."
• Write their name, just like in a letter. Don't just start writing, or write "valued customer" or some such nonsense. My name is Brad, it's in the name of my company. It's on my website. You can say, "hi Brad" or "Dear Brad", or just "Brad". If you are a student of mine, you can call me Mr. Hall, but you really don't gotta.
• Use real sentences. Unless you are doing quick communication between close friend (in which case they will recognize your email address), write in real words with real sentences. A lot of spam, as you know, is written by people who don't even speak your language. "It is to good to know how may help" is no way to write a sentence. You know English. Use it.
• Sign your email. Use your name. If you have one, give a link to your website, or your blog, or whatever. If you're a stranger, give them a chance to find out you're for real.
You're for real. You're not scamming, or spamming. You're not trying to get emails to resell to some company that sells them by the thousands. You just want to communicate. You know how to do it. You learned it as a kid. Take the time and do it right.
On the flip side, if you get an email that sounds like it wasn't written by a human, don't answer it. Ignore it. If a human has written it, they will write again, hopefully. And maybe next time they will behave like a human.
Posted by Brad Hall