How to sell your artwork on the web
• Start with a website. Get it done professionally. Unless you are a web designer yourself, resist the impulse to do it yourself. Yes, it can be as simple as a single page that just explains who you are, what you do, and has some samples. Here is my website, which is has only three pages. Also, don't worry about coming up with a short, catchy, name for your website. Those days are long over. Just give it a name and get a website. A good pro should be able to do a simple website in a few days, just depending on how busy they are.
• Get your artwork on places on the web that sell it. My favorite is CafePress, which is pretty darn easy. Of course, you have to have good scans of your artwork, but you do, remember, because you started with the website. Here is one of my cartoons on CafePress. You can also sell your artwork on places like 123RF. These types of sites were created to sell photography, but you can sell any type of original image there. Yep, I have my cartoons there.
Of course, the problem with selling your artwork through a third party is that you don't get to keep all of the money. In fact, you get a very little bit of it. That's because marketing is difficult, and tricky. Which leads me to something that I really can't recommend:
• Sell your artwork on ebay. There was a time when selling on ebay seemed like an easy way to sell your artwork, or anything, directly. I did it for several years, but have stopped now. It's a terrible hassle. And it's all about boxing, and shipping, and buying postage, and that sort of stuff. If you're fascinated by boxing, and shipping, and buying postage, you can do it, but it's not for me, and I'm not recommending it to my clients. Yes, you may actually make a few cents once the entire process is completed, but it's increasingly likely that an unscrupulous buyer will claim that they never received their shipment, and well, the customer is always right.
If you're wondering how it's done really, really, right, take a look at my brother Roger Hall, the wildlife illustrator. He not only has been doing his artwork for many years, he created and manages his website, and his artwork is available from multiple sources.
Posted by Brad Hall