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Using keywords for Search Engine Optimization

In the early years of the internet, keywords were a list of words related to the content of your site that were put into the code in what is called a *Meta tag*. Yes, you can still do that, but it hasn't been necessary for years. The Google bots can read your page now, and more importantly, so can human beings.

So, keywords are still important. But you don't have to hide them in the code, or put them in big bunches on the side of the page (remember those?), you just have to include them in your content. That is, just write normally, and use the words that people ordinarily use.

Let me give you an example. If you want Google to index wiener dogs, and you want people to find your content about wiener dogs, use that term. If your content only says, Canis lupus familiaris, var. dachshund, don't expect people to be able to find it if they search for *wiener dog*.

That being said, the best thing to do is to include the different variations that people might use. No, you don't have to do misspellings, Google will take care of that. But you could mention, in passing, doxies, or hot dog dogs. I hope you see what I mean. This takes some careful writing to not make it stilted, which is not what you want on your web page or blog. Just listing keywords makes you look like you're scamming. And you're not, are you?

Personally, I am finding this a fascinating study as to what people call stuff. I like cycads, and have often written about cycas revolutas, but they don't show up as *sago palms* on a Google search unless I include that particular term when I write about them.

So, I am listening to people more carefully now. What do people call things? Exercise? Working out? Training? If you want to know, watch to see what you post and what people respond to. You could write about a paste or gel dentifrice, but most people call it *toothpaste*. So, to get found in Google, use common terms. Keywords.