This blog is about Graphic Design, Vector Art, and Cartoon Illustration

July 5, 2014

How to promote your talent, without being annoying

Talented people, like my friend +Mike Binder here in Phoenix, who does voice-over work, need to let people know that they are available for work. And if you're like that, you need to promote yourself, without annoying people.

No, you don't need to advertise in the Penny-Saver - this isn't 1972! But you also don't need to hide yourself. And if you're posting stuff on Facebook to all of your friends, you are just wasting your time and annoying your friends. They know how great you are. This is what you should do:

• Think of how you want to introduce yourself. If someone walks up to you and asks what you do, what do you say? I usually say that I do graphic design and illustration. Mike introduces himself as a voice over guy. Until you can say, in one short sentence, who you are (and more importantly how you want to people to see you), you're stuck. You can say, *I sell real estate* or *I train dachshunds to do circus tricks*.

• Do a Google+ page. If you don't want to, I can't blame you. It's a lot of work. Posting a good photo of your face, doing a background photo, writing about yourself. But you gotta do it. If you want people to find you on a Google search, you gotta be there. Here is mine.

• Get some business cards printed. No, not the kind that you print on your home printer, get some real ones. They don't have to be, and shouldn't be, fancy, but they should be printed. Don't hand them out to people as if you were distributing flyers on a street corner, but have them handy if someone wants to know how to contact you. No, don't stand there saying trying to say an email address out loud, or try to text it, you'll probably get it wrong. Hand them the card. That card will last a whole lot longer than something spoken into their ear, or just another text on their phone.

That's a good start. You can expand on all of this with a website, other social media, YouTube videos, etc., but that can wait. But Mike's custom license plate idea is pretty cool, don't you think?

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