August 23, 2014
Conducting business with the written word
When I meet in person with clients, I always bring along a legal pad, and write things down. The idea of just listening to someone and remembering all of the details is just ridiculous to me. I have always had a good memory, but never that good. Nowadays, of course I use email. Personal meetings are expensive, and rare.
That is not to say that I don't use other technologies, such as talking on the phone, or texting. But the backbone of my success in conducting business is still the written word in email, and as soon as I've finished talking to someone, I write an email. I generally say, *I'll see you in cyberspace*. From there, I can share what I think I understood from my client, review my fees, mention things like copyright, etc.
I've always added this kind of stuff to the classes that I've done in Graphic Design. But really, if you want to be businesslike, you really should take a few business classes. You don't have to write *Pursuant to your inquiry on the 23rd of August...*, but you do have to be able to do some business writing. And it helps me to keep everything straight, and avoids as much as possible any misunderstandings between my clients and myself. My major was Graphic Design, but I minored in Advertising, which meant that I had to study marketing, and a little basic business.
Posted by Brad Hall