Designing for the small screen
Now, don't get me wrong, this isn't a criticism of Smart Phones. And believe me, they are a whole lot sharper than those old tiny TVs. But this is a design limitation, and it is small size. And if you don't design with a limitation in mind, your design will fail.
Most Graphic Designers that I know create their artwork on Macintosh computers with huge screens. And when most people look at those designs, they are viewing them at only a few inches wide. And this makes simplification of design even more critical in the modern world.
Good modern design is glance design. It shouldn't take a lot of careful inspection to understand. So if your design doesn't communicate at a glance, in a tiny size, it's a failure.
Design is all about limitations. If you can't work within that limitations, someone else will.
Posted by Brad Hall