Since my expertise is on SEO (Search Engine Optimization) I encourage my clients to get as much exposure as they can. The idea is for them to appear on the first few pages of a Google search so that they can get new business. This is done, not by tricks or anything like that, but by putting yourself, your product and service, out there, on the internet. I recommend writing blogs, I recommend posting information about your business on Social Media, from Facebook to Linkedin. I recommend having articles written about you in newspapers, magazines, and blogs. It all adds up to creating a business that people can find on a Google search, which nowadays is the most important place to be for a business.
On the opposite end of the scale is privacy. That means doing all opposite things to exposure. Making it difficult, if not impossible, for people to find you on the internet. And while you can't wipe out every trace of your existence on the World Wide Web, there are things that you can do to minimize your exposure. Here they are:
• Stay off the internet. I know this sounds extreme, but if you never use the internet, and never use a computer, you really do have the best chance of leaving such small clues that someone would have to be a real detective to find you!
• Tell your friends you prefer privacy. Tell your friends that you would prefer to not have your name mentioned, nor do you want photos posted. You will find that most people will respect that.
• Find a trusted friend to check the internet every once in a while for you. You should be just about impossible to find, especially if you've led a quiet life, which I am assuming that you do.
I hope this helps. And hopefully someone is reading this to you, or has printed it out for you. I do that for my friends that prefer privacy. Privacy can be a difficult thing, especially if you're forced into things like jobs, school, etc. And it's like anything, even outside of the internet, try to do the right things, to keep your privacy.
Brad draws custom cartoon illustrations for publications, blogs, presentations, anything you want. You can contact him at his website BradHallArt.com