June 11, 2015
The end of websites
Websites are on their way out. Originally, the idea was to create a bunch of pages and link them together, with hyperlinks. A website would have a home page, and menus which would take you to the appropriate page on the site. Back around the turn of the century, they had long introductions with Flash animations. Then the menus turned into menus inside of menus inside of menus that opened up and scrolled down, and well, it just got ridiculous.
Nowadays, while a website is still important for your business, if nothing else to show that you are for real, it isn't enough to support your business. The fact of the matter is that less and less people are looking at a website on their desktop computer, and making a selection from the menu where they would like to go. They're more likely to just Google what they want, and expect to land on the correct page.
So, if you have been doing the correct things for Search Engine Optimization (SEO) for Google for the past few years, you've done everything right. People don't need to remember the name of your website, and how it's spelled, they just Google want they want, and your website appears.
So, in the long run, websites have had their day. If you have a website, like I do, other than making sure that it's mobile-friendly, there's really nothing else that you need to do it. What you need to do is more dynamic - make sure that your business is relevant, that people are talking about it on the web, with social media, or blogs. Depending on your business, people who hire you may do so simply from Yelp, or Instagram, or YouTube, and they may never see, or need to see, your web page.
Yeah, for now hold onto that website. It will be a few years before the need for them completely goes away. But it will happen, and probably sooner that you (or I!) think.
Posted by Brad Hall