This blog is about Graphic Design, Vector Art, and Cartoon Illustration BradHallArt.com


October 30, 2015

Why you shouldn't rely on Google, or YouTube, for your business


Google and YouTube are great. I use them all of the time (I'm using a Google product here - Blogger), and I use YouTube all of the time. But before you think about making it the basis of your company, think again.

Don't get me wrong. I really love Google, and YouTube, and they work great. But it's important to remember that they are supplying a free service (paid for by advertising), and if something goes wrong, such as Gmail going down, or YouTube, even for a few hours, it can mean disaster to your business. So here's what you should do - pay for a service.

Personally, I have a website, which is hosted, and which charges me a yearly fee. My professional email is hosted by them as well. If anything goes wrong, I have a number I can call.

The Google stuff that I use, like this blog, and Gmail, is incidental. Nice to have, but my business doesn't rely on it. Yeah, I know that I worry a lot!

So here's what I suggest - use Google, or YouTube, as a supplement to your business, not as a lifeline. Build your own lifeline, and pay for it. Host your own videos, create your own web pages. Sure, something probably won't go wrong, but if someone trips over a power cord at a free service that you're using, what are you gonna do? Wait? Do you think your customers will understand? I sure wouldn't.

Being in business takes money. It takes an investment in things that you might otherwise get for free. No, it's not 100% guaranteed, but the odds should be in your favor. Choose wisely.

No comments:

Post a Comment