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Why elderly people are targets for fraud and swindling


If you're old enough to remember when a comic book didn't cost several dollars, you are old enough to be a target for fraud, and swindling.

That is, you may have lost track of the value of money. So if you see something that you normally see advertised for hundreds of dollars being offered for twenty-five dollars, you might be suckered in. Sorry about that! But stuff costs money, and it isn't always about "greedy companies". There are particular costs associated with manufacturing something, and companies need to make a profit to stay in business. Yes, it's wise to shop for the best price, and maybe wait for sales, but if the price of something just makes no sense, it's best to just walk away.

And this has nothing to do with the internet. Bad guys have been swindling people for just about forever. And your best defense for this is to know the value of money. And yeah, you could be too young to understand, too - but I'm guessing you're not eight years old anymore. Maybe you are - and if you're reading this blog post, good for you!

When I was a kid, my mom watched a TV game show called "The Price is Right". The object of the game was to know the retail prices of things, from a can of beans to a brand new car. My mom was pretty darn good at it, and often scoffed that she could get a better price during a sale, or at Sears, or something. But the point is that she knew the price of things.

If you've lost track of the price of things, you're at risk. If a product is offered at 20% off, you should know what the normal price is. That is, you should look at comparable retailers, and items. Yeah, I know it's a lot of work, but that's what the marketing people, and the bad guys, are counting on. I've visited sites that are selling things that look like people don't know the value of money at all.

So, do your homework. Before you jump at that special offer for electronics, be skeptical. If it sounds too good to be true, it probably isn't. And getting a "bargain price" for thin air isn't a bargain at all.