The unhappy world of people who look for discounts, and bargains
Some of the unhappiest people I've ever met in my life have been people who look for bargains, and discounts. They tend to be people who can be easily cheated by a price that's "too good to be true" (and isn't) and even when they do get a bargain, it tends to sour with time. Please let me explain by simplifying it.
Any financial interaction between people involves the trading of what is perceived as value. That is, there's no such thing as a "set price" - no matter what the Marketing people say. Something is worth what some other person will pay for it. That payment can be with barter, with money, with force, by stealing, and by cheating.
If, for example, I sold you a goat for an egg, you would be getting a bargain. It wouldn't take long for me to realize that I had made a mistake! If you lived in my village, I would see you as a cheater, a swindler, a bad person. You may laugh about what a great bargain you got, but essentially you're a criminal, a thief. You will probably want to hide your face, as well you should.
Value is determined by two people who agree. People who understand the value of their currency, people who understand the value of the object in question to be purchased. There are, of course, circumstances that can change things, for example, an emergency. If someone has an emergency and needs to raise money quickly, someone else can get a bargain. This can be seen as "tough luck for them", but it really puts a person in a position of taking advantage. And that's not nice.
If you think that you may be on the verge of being one of those people, maybe you are. Take a look at how you're being manipulated by the Marketing people. They want to give you a bargain, or a discount. They're appealing to one of the worst aspects of human nature. Don't let them. Throw away your discount cards, scoff at bargain ads. Take a look at what they're selling, and if it's worth it to you, pay them. You may get an excellent price, and you get something else along with it - the pride of self-esteem.
Posted by Brad Hall