How to use Facebook to promote yourself as a personal trainer
Facebook is a great place to promote yourself as a personal trainer. It will take some effort, and time, but hey, you're a personal trainer, you know about that kind of stuff!
I'm assuming that you know what Facebook is, and that you have a personal page. What you will need now is to create a Facebook business page. It can be very simple, but if you're fortunate enough to know someone who can help you with the graphics, even better. Here's mine, I do Graphic Design and cartoons.
Now that's you've got a business page, it's time to get busy promoting yourself on Facebook. It's the same as exercise, you don't do it once, and then stop. You also don't do it just a couple of times a month. However, you don't want to overdo it, either.
Promotion is about making your presence felt in a good way. That means that while someone may not need to hire you today, they may tomorrow, or later. Or they may want to recommend you to someone who does want to hire you. So your first step is to make it easy for people to be aware of you, without being a pest. And this is where Facebook really shines.
No, don't bother with ads. Everyone hates Facebook ads, and you don't want people to hate you. You want them to like you. And that's exactly what people do on Facebook: they like your page, they like your posts. That is, they literally click the word "like".
Your goal is to build your reputation. In a perfect world, you'd have a blog that you write advice in, and then post that on your business page. If you don't have that yet, you can post stuff that you agree with, and write a short introduction to it. Of course you will want to post photos of yourself in action, showing someone how to do a chin-up correctly, and making videos is as easy as clicking a few buttons on your phone. They don't have to be fancy, or anything, they just have to be interesting, and related to what your page is about. Random videos of kittens isn't the right thing to post, people hate "filler".
The most important thing to remember is that your audience will be mostly beginners. If you're talking only to people who already know about fitness, and personal training, and you're using a bunch of abbreviations, like BCCAs, don't do that. It's tempting, because you're an expert, but it will just confuse most people, and probably make you come off sounding ridiculous. Instead, be patient, explain things. And if someone asks you a question in a comment, answer it. Answering questions is the very best way to prove you not only know your stuff, but you can help people understand. If you're a good personal trainer, you already know that.
So there you go. Welcome to the world of Marketing, and promotion. You've got a great product, you, and now all you need to do is to tell the world. And as personal trainers say, it won't happen overnight, but it will happen.
Posted by Brad Hall