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Why Facebook doesn't make money for your group


Every once in a while someone asks me if a Facebook group will make them money. And the answer is no. It often surprises me when I hear this question, as it seems as if creating a large group, with thousands of members, would just suddenly have money falling from the sky. It doesn't work that way, sorry. And that's a good thing, as people can be very touchy on the subject of money, as they should be. But I think I understand where the confusion sets in.

Yes, there are ads on Facebook, but they only make money for Facebook. You, as the creator, get nothing. To be fair, Facebook gives you a free platform for you to have fun on, and really that's what Facebook was created for, and how it's best used. But being a creator on the web can make you money, you just have to understand something that Google calls "Adsense".

The biggest money-maker is YouTube, which is a Google product. And that means that if you allow ads (yes, you can refuse to "monetize" - which is what Google calls allowing ads) you can make a lot of money, especially if you have thousands of subscribers, and get thousands, and millions, of views. Adsense only pays by fractions of pennies, but those pennies can add up if you have a lot of people watching your videos. So when you see 10,000,000 views on a YouTube video, and the video allows ads to pop up, rest assured that not only is Google making money, but the creator (the person who created and uploaded the video) is, too.

Speaking for myself, as an old Marketing Guy, I've been fascinated by this for years, and I allow Google to monetize what I create, which are my blogs. And that simply means that I click "allow" and ads appear on the page. I don't place them there, Google does that. And since I really don't have that large of a following on my blogs, my percentage is usually just pennies. But I still like to watch it.

Like I said, people can be very touchy on the subject of money, as well they should be. I've experimented with a lot of things, including creating a donation button, which strikes most people as ridiculous. Most people want stuff on the web to be free, like the radio, and it's supported by advertising. And advertising is a billion-dollar industry, and it has supported things like newspapers, magazines, radio, and TV for a long time. It's what's paying the servers at Google to handle this blog, for example. I don't pay anything for this.

I have a Facebook group for my hobby, which is collecting old photos of Phoenix. I put in a lot of time, and it's a labor of love. As a monetization tool, it's a dead-end, but I love doing it. It enriches my life and I meet a lot of wonderful people.