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March 5, 2019

Why you should use a Facebook business page, not a group, to drive traffic to your business


When I first started joining groups on Facebook, for gardening, etc. I really had no idea that many businesses wanted to use that group to drive traffic. And driving traffic is a marketing term for advertising to a group and making them go somewhere else. On the web, it's a webpage, and IRL (In Real Life) it's to a store. Driving traffic is nothing new, and neither is using a group to do that. And it's awful. You shouldn't ever do that, and I'll tell you why.

I'm not saying that telling people about your product or service is awful, don't get me wrong, but doing it in a Facebook group is terrible. Yes, of course there are people who would like to know where, for example, you bought the flower bulbs, but if you post a link to a website, even innocently, you're breaking an important rule - you're driving traffic. The administrator of the group can't tell if you're just trying to be helpful (which can happen) or if you had planned all along to join the group to drive traffic. Don't don't do that in a group.

But waitminute, don't give up on Facebook - create a business page. There's nothing sneaky and underhanded about posting links to your website on your business page - after all, that's what it's for. And no one will be made to feel as if they're being scammed because it's obviously a business page. That's the place to post photos, attract interest, and post links. Driving traffic is perfectly acceptable on a Facebook business page. In fact, if you want to make it easy for people to find your business, by posting links, or the address, or a phone number, or something.

I'm an old marketing guy, and it's something that I've learned by spending time on Facebook for the past several years. Facebook can be a fun place, or it can be an awful place, full of nasty people who are trying to do something underhanded. I know that that's not you, you're a good person, and you'd like people to know about your product or service. So take the time to make a Facebook business page.

My Facebook business page is for history adventuring, and it's here https://www.facebook.com/Historyadventuring/

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