June 19, 2019
How to learn Instagram
If you've never used a social media program before, you'll pick up Instagram instantly. That is, if you're a kid. If you're used to the hundreds of social media programs that have been around since the beginning of the 21st Century, you'll have a challenge. But don't despair.
The reason that people have difficulty with software programs that are similar to other software programs, such as Photoshop and Illustrator, is that they they want both software programs to be exactly alike. And when they aren't, of course, they get frustrated. I've seen it quite often that someone can be a wizard at Photoshop and be completely baffled by Illustrator. And then they see someone with no software experience at all who is off and running, and it seems puzzling.
I've helped people with this, but it has nothing to do with software, it has to do with a mindset. It may sound kinda mystical, man, but really you have to set your mind free. If you want Instagram to be exactly the same as Facebook, you're gonna be fighting it the whole way. You gotta let it flow. I'll tell you what I did.
I learned Instagram while I was house-sitting. I had a lot of spare time, and no access to my desktop computer. This was important because Instagram is a phone app, and it's best learned by being on your phone, posting, and looking at other posts. The best advice I've ever heard is "post pictures of your cat!" I posted a lot of pics of the cats that I was house-sitting (cat-sitting?). I also posted a video of the ants by the pool. I looked at what other people did, and followed people. I learned how to use hashtags, why Instagram doesn't allow hyperlinks. I played.
If you want to learn a software program like Instagram, you have to play. Open your phone, and open the app. Don't try to do anything important, just post. Carry your phone around with you and check Instagram compulsively. Post as much as you want. If you need a more sophisticated name for this technique, it's "immersion". Dive into it.
Like Adobe Illustrator, learning Instagram is a "light bulb over the head" moment. It just clicks, and the first thing that people say is "It's easy!" And like everything else, it's easy once you know it.
Now go play!
Posted by Brad Hall