September 5, 2019
The difference between managing a Facebook group and managing a Facebook page
If you're a casual user of Facebook, which most people are, the difference between Facebook groups and Facebook pages seems about invisible. It might be, for example, a Facebook group about dachshunds, or a Facebook page about dachshunds. And there would be pics of dachshunds, and videos, and stuff like that.
The difference between groups and pages becomes clearer if you manage them. I've done a little bit of both, and since I learn best by doing, I learned that managing a group really wasn't for me, so now I manage a page. I'll see if I can explain.
A group on Facebook is intended to be a place where anyone who joins can post stuff. So a dachshund group would have posts from everyone about their dachshund, and why they're the best dog in the world. People who, for example, prefer Great Danes may or may not join the group, but their posts of their Great Danes, however wonderful their dogs are, are not welcome in a dachshund group. This is confusing to a lot of people, so a group manager always has to watch what's posted, and be prepared to delete the posts that are inappropriate. I don't always mean spam, or offensive, it's just that a specific group wants to see specific stuff. Like dachshunds. Of course, the Great Dane group wants to see Great Danes. As someone who managed a group about Phoenix history for a long time, I tried to control this by keeping the settings so that only the administrator could post, and group members could only post in the comments. This was very confusing to exactly the kind of people who seem to post inappropriate stuff, and quite often conflicts would arise. So that didn't work well for me, because I hate being a referee of conflicts.
A page on Facebook is similar to a group, but the format was created for businesses. Of course, you don't have to be in a particular business to create a particular Facebook page, for example about dachshunds. It just means that only the administrator can post, and it's less of a free-for-all that way. Groups are supposed to be free and easy, pages aren't. Since I've been managing a page on Facebook, and not a group anymore, I've found a lot less conflicts. Yes, there are the occasional idiot comments that we've all come to expect on social media (I tend to think that they're "influenced" if you know what I mean), but not nearly as much.
In the last few years it's become critical for a business to have a Facebook page. Facebook is a marketplace that many people feel comfortable inside of, and would never think of clicking out of, to go to a website for example. So smart businesses make it easy for customers to contact them, and even buy stuff from them, from inside of Facebook.
I'm not selling anything, I just like sharing the photos of old Phoenix that I have, and doing what I call "history adventuring". I started doing this as my business at BradHallArt started to wane, in between projects, and eventually I was doing more history adventuring than graphic design. And that's where I am now.
Oh yeah, and here's my history adventuring Facebook page, which I converted over from my BradHallArt page: Go to> https://www.facebook.com/Historyadventuring/
Posted by Brad Hall